About
Highly accomplished Senior Marketing and Product Leader with over a decade of experience driving significant growth and digital transformation within the telecommunications and fintech sectors. Proven expertise in developing and executing innovative marketing strategies, managing cross-functional teams, and enhancing product value propositions to achieve substantial revenue increases, user engagement, and market share expansion. Adept at leveraging data-driven insights to deliver impactful results and lead complex projects from concept to market.
Work
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Summary
Currently leads strategic marketing and growth initiatives for Vodafone Electronic Money and Payment Services, driving significant revenue and user base expansion.
Highlights
Grew Vodafone Electronic Money and Payment Services Co.'s revenue by 44% within 5 months, directly boosting paid user acquisition.
Increased Vodafone Pay card transaction amount by 167% in 5 months, demonstrating strong market penetration and user adoption.
Drove Vodafone Pay app downloads by 38% within 5 months, effectively expanding both paid and unpaid user bases.
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Summary
Managed cross-functional teams and collaborated with key stakeholders to enhance mobile acquisition strategies for prepaid and postpaid products.
Highlights
Led a cross-functional team of 15, including marketers and developers, to increase mobile acquisition for prepaid and postpaid products through strategic collaboration with finance and brand teams.
Launched the first-in-market product with a 'do-it-yourself' feature, derived from product research, which grew sales KPI by over 10% within the first three months.
Designed an innovative conversion tool leveraging a limited stock advantageous offer, resulting in a 10% increase in gross additions.
Developed the first industry marketing concept for limited-time offers, successfully doubling digital channel leads.
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Summary
Directed product management and strategy for prepaid products, leading a team of 3 to deliver innovative solutions and drive revenue growth.
Highlights
Directed prepaid product management and strategy, leading a 3-person team to deliver innovative products that drove a 6% Year-over-Year revenue increase.
Established, prioritized, and monitored the product roadmap for a prepaid transformation project, resulting in a 5-point increase in Net Promoter Score (NPS).
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Summary
Managed customer value management initiatives, focusing on digital engagement, retention, and cross-sell strategies for Vodafone's customer base.
Highlights
Accelerated My Vodafone application engagement, achieving a 50% Year-over-Year increase in active users through a disruptive digital-first loyalty program.
Established Home Internet retention operations, leading to a 2% churn improvement within the Vodafone Home Internet customer base.
Initiated cross-sell campaigns via telesales for fixed-mobile convergence, generating an incremental +5K/month in fixed broadband sales.
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Summary
Contributed to strategic initiatives and executed social business models targeting mass segments, including women, farmers, and people with disabilities.
Highlights
Contributed to the design and execution of Social Business Models for three mass segments (women, farmers, people with disabilities), aligning with strategic goals.
Deployed 'Farmers' Club', a holistic loyalty program for rural areas of Turkey, which was adopted as a best practice in 5 other Vodafone countries.
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Summary
Focused on market share growth for the Vodafone Business Unit through insight-driven propositions.
Highlights
Increased market share by 5% in 2013 compared to the previous year, driven by insight-led propositions such as free shop insurance for merchants.
Languages
Turkish
English
Skills
Product Management
Product, Product Roadmapping, Product Strategy, Product Development.
CRM
Customer Relationship Management, Customer Value Management, Loyalty Programs.
Telecommunications
Mobile Acquisition, Prepaid Products, Fixed-Mobile Convergence.
Marketing
Marketing Strategy, Digital Marketing, Multichannel Marketing, Campaign Management.
Growth Strategies
Growth, Market Share Expansion, Revenue Growth, User Acquisition.
Business Development
B2B, B2C, Social Business Models.
Agile Methodologies
Agile, Scrum.
Fintech
Fintech, Electronic Money, Payment Services.
Analytics
Data Analysis, KPI Tracking, Market Research, Insight-Driven Propositions.
Leadership
Team Leadership, Cross-functional Leadership, Stakeholder Management.